Gone are the days when the size of your marketing budget was the only factor in grabbing attention. The democratisation of content has given even the smallest businesses a powerful tool to reach new audiences.

As ESG regulations evolve, sustainability is becoming an increasingly important cornerstone of corporate strategy as organisations consider how best to meet their obligations while managing their bottom lines. This shift in thinking is starting to have a major impact on digital design considerations.

As digital tooling becomes more accessible, most businesses regardless of size now have the opportunity to deliver a sophisticated digital client experience. However, as customer expectations for choice between products, services, and preferred channels increase, brand delivery and service design considerations are becoming an increasingly significant differentiator. As a result, understanding how your customers interact with your digital presence is more important than ever when seeking to gain or maintain a competitive advantage.

Why is the accessibility of your website so important?

Imagine not being able to access the information and services you need because they are not accessible online. Sadly, this is the reality for millions of people with disabilities and impairments. Website accessibility is about making sure that everyone has the same opportunity to use the web, regardless of their abilities.

Have you been scratching your head wondering how on earth you can connect your LinkedIn activity to your Hubspot or work out which of your contacts on your email database are following your social platforms so you can personalise your website to recognise this? Then the time might be right to start looking at a Customer Data Experience Platform (CXDP).