Our approach

Let us partner with you to realise your organisations potential

Every organisation is unique.

We take a personalised approach for each client.

  • We want to understand your own definitions of success. We listen to your people, we understand your strategy, we immerse ourselves in your culture and identify your opportunities, however small, to realise your potential.

  • We will help create the roadmap with the right tools, technologies and strategies to equip your marketing team for success. We will remain on-hand as you embark on your transformation.

  • We will help design a complementary operating framework that is scalable, repeatable, efficient and minimises execution risk.

How we work

We follow a three-step process for all of our client projects: assess, recommend, and support activation and embedding.

This ensures that we gain a deep understanding of the client ask, allowing us to develop a customised plan of action and deliver a final solution in line with client requirements.

Throughout this process we retain an element of flexibility, allowing us to adapt to our clients specific needs when and where they might arise.

1. Health check and capability assessment

We think it’s important that any recommended approach complements the existing culture, strategy and operating model.

We start by understanding your business, your goals and your capabilities. We will conduct a thorough technology and capability audit via workshops or one-to-one meetings with appropriate stakeholders. Our aim is to understand the teams, processes, culture and technology landscape.

  • Vision blueprint

  • Technology audit

  • Capability assessment

  • Resource/people needs assessment

  • Process assessment

  • Workshops/one-to-one meetings

  • Business goal alignment

2. Observations and recommendations

Once we have a good understanding of your needs, we can show you how to use the most appropriate technology solutions to improve the performance of your business.

We will compare your current position to industry best practices. We’ll also identify any gaps between your desired digital capabilities and your current reality and pinpoint potential opportunities for improvement, innovation and cost savings.

  • Future state technology roadmap

  • Validated customer journeys

  • Outcome-based personas

  • Process, capability and resource recommendations

  • Recommended supporting toolsets

  • SEO, accessibility and privacy health check

  • Roadmap to target state

  • Opportunity analysis

3. Activation

When you decide it’s time to take action – we can help you as you move forward. Whether it’s designing an implementation approach, supporting the vendor selection process or even recommending other providers, we have the experience and capability to help you through your transformation. 

Whichever route you prefer, we are happy to act as a trusted partner to validate your decisions and provide you with the reassurance your direction is in line with your business strategy.

  • Solution proposal

  • Implementation design

  • Vendor selection, due diligence and onboarding

  • Provider/support recommendations

  • Partnerships

  • Project management

  • Cultural embedding

Find out more

If you want to find out how we can help, please get in touch.