About us

Our principles

Our 3 principles are what differentiate us from your other marketing partners.

Sustainable

We offer straight-forward, cost effective strategic consultancy. When you partner with We3, you’ll get the direct benefit of our experience as practitioners. We’ve been on the other side of the fence so we know the things that clients value and what they don’t.

Sympathetic

We listen to you. We’ll never try to fit a square peg into a round hole. Everything we do is tailored to your culture, your strategy and your appetite for change. Wherever possible we focus on innovative solutions that make life simpler.

Simple

Our solutions are not about replacing people but instead aim to create the headspace for your teams to add value to your organisation. As with all parts of life we also look at the footprint we leave behind. We ensure that recommended solutions can be managed effectively and endure within your organisation.

Our team

Julian Walker

Marketing and client experience

Working across the financial services spectrum for over 25 years, Julian has developed a deep understanding of financial services marketing from retail point-of-sale finance to institutional asset management.

Julian has a proven track record in the creation and delivery of marketing and digital strategies. His ability to implement organisational digital transformation has reaped scale, efficiency and reach benefits evidenced through an innovative approach to measuring marketing effectiveness.

In addition to his digital and marketing skills, Julian has also a great depth of experience in delivering client events on all levels and client-centric sponsorship activation to global audiences.

Gareth Edwards

Technology, sustainability and innovation

With more than 25 years working in digital both as a client and as a consultant, Gareth has worked across the financial services spectrum from start up to FTSE 100 and beyond.

A founder of Deloitte Digital’s Scottish practice, Gareth has previously acted as a council member for BIMA Scotland and the Scottish Marketing Society and sat on the Board of Scottish Cycling for three years.

A former winner of The Drum’s Digital Individual of the Year award, Gareth specialises in digital strategy, experience design and sustainable technology and also acts as a small business coach and advisor for businesses across Scotland.

Mark Walker

Operations and governance

As an experienced marketing operations consultant with 30 years in the financial services sector, Mark brings a deep understanding of the challenges and opportunities that businesses face, and a passion for helping them to use technology to achieve their marketing goals.

Mark has extensive experience in assisting financial services companies implement and manage complex marketing and governance deployments, working with both technical and non-technical stakeholders to ensure programmes are delivered on time and to budget.

Alongside his technical skills, Mark is also an excellent communicator and change manager, acting as a trusted advisor to many of the world's leading financial services companies.